World's largest wine consumers
*. France, US - both 12% *. Italy, China - both 9% *. Germany - 8% *. UK, Russia - both 5% *. Spain, Argentina - both 4% *. Source: Morgan Stanley The report by Morgan Stanley's analysts Tom Kierath and Crystal Wang says global wine consumption has been rising since 1996 (except a drop in 2008-09), and presently stands at about 3bn cases per year. At the same time, there are currently more than one million wine producers worldwide, making some 2.8bn cases each year. The authors predict that - in the short term - "inventories will likely be reduced as current consumption continues to be predominantly supplied by previous vintages" And as consumption then inevitably turns to the 2012 vintage, the authors say they "expect the current production shortfall to culminate in a significant increase in export demand, and higher prices for exports globally". They say this could be partly explained by "plummeting production" in Europe due to "ongoin...