Spin-off, sequel or sell out?

Publishers, like film studios and broadcasters, have been trading off literary hits for decades. And 2013 was another bumper year of literary reinvention.
Earlier this month, a writer was hired to pen a fourth instalment to The Girl With The Dragon Tattoo - Stieg Larsson's hit trilogy that has taken the book - and film - worlds by storm.
Larsson died in 2004 while working on a fourth novel. David Lagercrantz has now been commissioned to take on the characters of Lisbeth Salander and Mikael Blomqvist, as Swedish publishers look to cash in on Larsson's cult creation.
They are not alone.
This year also saw Sebastian Faulks take on Jeeves and Wooster, William Boyd tackle James Bond and Joanna Trollope take on Jane Austen's Sense and Sensibility, as well as another spin-off of the ever popular classic Pride and Prejudice, in the form of Jo Baker's Longbourn.
There was also the announcement of a new novel featuring Agatha Christie's Belgian crimebuster Hercule Poirot, due for publication next year.
'Live on'
It's not a new trend by any means.
Some early 20th Century spin-offs, such as Jean Rhys's Jane Eyre prequel, The Wide Sargasso Sea, and Sir Tom Stoppard's Hamlet-led play Rosencrantz and Guildenstern Are Dead, have become classics in their own right.
Lagercrantz has argued the Salander character "deserves to live on", but Larsson's partner Eva Gabrielsson told Swedish newspaper Aftonbladet she thought it was "distasteful to try to make more money" from the books.
Wodehouse's family personally asked Sebastian Faulks to pen the new book Jeeves and the Wedding Bells, featuring the much-loved duo
"The Larsson question is a difficult one," says Jonathan Ruppin, web editor at Foyles bookshop.
"It was such an extraordinary phenomenon in publishing terms. Apart from JK Rowling, I have never come across anything that redefined a genre for readers in the way he did."
"Legal muddiness" surrounding the rights suggest people may be trying "to milk what suddenly became a very popular product," adds Ruppin - although he is keen to stress he is unaware of the particulars of the case.
British copyright law states the novelist, or their estate, has ownership of their work until 70 years after the author's death.
Fan literature
These days, continuation literature - as it has been hailed - falls into two camps: works that are licensed by writers' estates and those that, like Austen, are in the public domain.
"When there is an estate that understands the legacy of a writer, they do think very much more carefully about what projects they are prepared to endorse," says Ruppin.
"Think of something like Sebastian Faulks's new Jeeves and Wooster novel. He is a huge Wodehouse fan - and if anybody can replicate the way that Wodehouse writes, it's somebody like him.
"In the absence of PG Wodehouse himself, having somebody who is an established and clearly excellent writer - and a huge fan - is the best a fellow fan could hope for."
Spurred on by the proliferation of sequels in Hollywood - writers' estates have wised-up to the financial advantages of prequels, sequels and spin-offs but, where possible, remain in control.
William Boyd re-read all of Fleming's books in chronological order before writing Solo
The Ian Fleming estate has officially sanctioned a number of authors to write novels based on the James Bond character since Fleming's death in 1964.
Faulks, John Gardner and Jeffrey Deaver have all tackled the MI6 agent.
Boyd, who released Solo - the 38th book since Fleming's death - in September, is the third author to be invited to write an official novel by the estate.
Ruppin believes their success lies in their ability to ape Fleming's authorial voice.
"When I started as a bookseller in the '90s, there were various Bond spin-off novels that didn't get much attention - there were much more cash-in products.
"But William Boyd is an acknowledged expert on Ian Fleming and he is able to provide a book that adds to the character."
"People have learnt you can combine commercialising an author - and making a lot of money out of their estate - with a quality product. And ultimately you will retain readers that way."

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