Coffee Cups Inspire Breakthrough in Emergency Shelters

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In reporting for this video blog the past year, I’ve learned that some of our most innovative ideas are hiding in plain sight.

Case-in-point: The Exo Housing Unit, a rapid-response solution to supplying shelter to disaster victims. These lightweight, yet durable units made by Reaction are practical to deploy because they stack on top of each other like disposable coffee cups -- the very object that inspired the Exo's creation.

“One morning I was drinking coffee,” said Michael McDaniel, CEO of Reaction, and the Exo’s creator, “and, literally, I pulled a coffee cup out of a big sleeve of cups to make coffee... and that’s when it dawned on me: coffee cups.”
That moment of clarity came to McDaniel in 2005. At the time, he was tinkering with ways to make disaster shelters both structurally sound and easily deployable on a mass scale. An Exo unit has sloped walls that are stackable like coffee cups; in turn, organizations can max-out cargo space with dozens of units when deploying them to relief zones.

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